Boston-based nonprofit helps women in need with beauty products from myriad brands
By Grace van Duyn
Nonprofit Sector News
August 2, 2026
In a state with no shortage of nonprofit organizations, Give n’ Glow, based in Boston, Mass., is carving out a unique space by using beauty products and services to restore confidence and dignity for women in need.
Founded in 2023, by Northeastern University student Samantha Asprelli, Give n’ Glow began with only 56 donated beauty products. It has since grown into an organization that has served more than 42,000 women across Massachusetts and established partnerships with more than 20 beauty brands. Through curated beauty experiences and product donations, Give n’ Glow supports women living in homeless shelters, healthcare centers, domestic violence safe havens and addiction recovery facilities.
“Makeup doesn't make you beautiful but it can make you feel beautiful,” Asprelli said. “We want to unlock that potential in women to see themselves as more than just the circumstances they're in and see themselves as women who are growing, learning and healing.”
The idea for Give n’ Glow came to Asprelli during her freshman year at Northeastern. Amid the uncertainty of starting college, she found that putting on her favorite piece of jewelry and doing her makeup before leaving her dorm gave her an immediate sense of confidence. This daily ritual inspired her to help women experiencing hardship feel the same sense of self-worth.
Rather than simply distributing donated products, Give n’ Glow creates personalized beauty experiences. Its programs include pop-up beauty shops that recreate the experience of browsing stores like Sephora inside nonprofit organizations, makeover events for holidays and special occasions, beauty workshops that teach skincare and makeup routines and bulk beauty kit
distributions.
One organization benefiting from Give n’ Glow’s work is Victory Programs, another
Massachusetts nonprofit that provides housing, recovery services and support for individuals experiencing homelessness, addiction and chronic health conditions.
“I think going the extra mile and just making a person feel like a person is just very very impactful,” said Emily Julien, the community engagement manager at Victory Programs. Earlier this year, Give n’ Glow partnered with one of Victory Programs’ recovery homes for women recovering from substance use disorders by bringing volunteer makeup artists and donated beauty products to the home.
During the event, Julien recalled that one resident became emotional while getting her makeup done.
“She started crying,” Julien said. “She FaceTimed her sister and said it was the first time she'd ever had her makeup done and how beautiful she felt.”
For Julien, moments like these demonstrate the organization’s impact beyond beauty products and routines.
“I really feel like Give n’ Glow is the only organization in Massachusetts, maybe even broader than that, that provides the services they’re providing,” she said.
While these individual transformations define the organization’s mission, Give n’ Glow is now focused on expanding its reach and building long-term sustainability.
“Give n’ Glow no longer wants to question when the next donation is coming in…we don’t want to question who’s the next makeup artist that’s going to sign up to come into a homeless shelter,” said Asprelli.
Looking ahead, Asprelli hopes that the organization will become that state’s primary nonprofit for beauty-based support services.
She explained, “In the next five years, Give n’ Glow wants to be an established nonprofit in Massachusetts that is known to be called on for the beauty needs of the women that nonprofits serve.”